28 - 30 July 2015
M2 Academy
Organised by ASA and the Edinburgh Napier University, and supported by WDA, the 3-day programme- Sustainable Place Management Through Experience Engineering was held on 28-30 July 2015 at M2 Academy. Designed for top and senior management decision makers and delivered by the University, three case studies were delivered - namely Visitor Attractions, Fly-Cruise Tourism, and Retail-Tainment.
It was well-received and further recommended by the 26 attendees from the 7 organisations.