18-19 April 2016
Resorts World Convention Centre
ASA registered an encouraging turn-out of 124 participants from 30 companies within the Attractions, MICE & Travel industries for its 2-day workshop on Experience Creation: The "How To" Workshop, held on 18-19 April 2016, Resorts World Convention Centre.
Organized by ASA and William Angliss Institute; and supported by Singapore Tourism Board, themes like story-telling, authenticity, and digital experiences were brought to life through case study sharing by industry speakers; as well as examples of how they might be applied in their business.