EXSA

EXCELLENT SERVICE AWARD

Launched in 1994, the Excellent Service Awards (EXSA) is an annual national award organised by ASA and Enterprise Singapore that recognises individuals who have delivered exceptional service. It seeks to develop inspiring service models for others to emulate and to create service champions.

Organisations with EXSA winners are committed to achieving service excellence. 

Award Objectives

  • Inspire service staff to scale new heights
  • Identify service role models
  • Encourage service champions
  • Recognise the efforts of service staff
     

The Excellent Service Award is conferred at three levels:

  • Silver Award
  • Gold Award
  • Star Award
     

Award recipients will be presented with certificates and Excellent Service Award pins which they can wear daily to distinguish themselves as service role models, and inspire others. They will be invited to attend the Award Ceremony to celebrate this momentous achievement. The participating organisations will be presented with framed certificates at the ceremony.

Eligibility Criteria

All member attractions may nominate as many deserving frontline or backend staff who meet the award criteria.

As the purpose of EXSA is to promote progressive improvement on service qualities, nominations are encouraged to be ascending in tiers and ASA will not be accepting repeated nominations for the same personnel for the same category, unless they are of the Star Category.

For example, an individual who has attained a Gold Award in previous year’s ASA EXSA may be nominated for the Star Award in current year, but not for the Gold Award again or Silver Award.

ASA EXSA Superstar

Each member attraction may nominate its single best performing Star Award nominee for the prestigious ASA EXSA SuperStar Award.

The selection criteria is as follows:

  • The nominee must meet the requirement for EXSA Star Award
  • Nominee must demonstrate service attributes of "Going the Extra Mile" for customers
  • Exhibiting strive for continuous improvement (e.g. attending training, giving service quality improvement suggestions)
  • Being a role model and inspiration to staff and colleagues
  • Contributed to Service goals and improvement

Qualifying Period

1 April 2023 to 30 June 2024

ASA will announce the nomination details to members through email.

Training/Development Workshop

Members will also be notified via email.

Award Ceremony

Members will also be notified via email.

Please visit the event coverage of previous years for a glimpse to the Presentation Ceremony.

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